73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the prospective consumers are looking for. Nearly a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

89% Of Customers Review A Businesses Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Shared On Twitter Can Boost Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of companies have exceptional and good scores. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

If A Business Manages To Solve Problems Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Company

Clients don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat consumers fairly normally prosper, review websites help ensure of that.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of All Younger Customers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

70 Percent Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista