Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now know why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If A Company Makes An Effort To Resolve Problems Rapidly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Company

Customers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

American Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.

Source: Statista

Majority Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the significance of online ratings. Now that news of client fulfillment travels this quick, keeping your consumers delighted is more vital than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star score.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There is no way around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

83% Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads select to take note of customers' recommendations online.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

70% Of Customers Choose To Learn About A Business Through Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs