54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers well normally succeed, review websites help make sure of that.

Source: Statuslabs

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

15 Percent Of Buyers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews generally carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp every month. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the prospective customers are searching for. Almost a third of consumers state written reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Business

This stat is one of lots of that illustrate the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your customers happy is more important than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for organizations with an ideal five star rating.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

89% Of Individuals Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile internet browser, people young and old prefer to read reviews on their cell phones.

Source: Statista

Only 6% Of Customers Do Not Trust Customer Reviews At All

According to client review data, a massive 19% of consumers constantly rely on online reviews and never a purchase without reading reviews initially.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone