91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Considering that the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

More Than Half Of Consumers Aged 25-34 Posted Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation does not impact just the consumers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Business

This stat is among numerous that show the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more important than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked only for organizations with an ideal five star rating.

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential consumers are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

89% Of Clients Want To Read Reviews Using Their Cell Phones

Be it via an app or a mobile internet browser, most people prefer to read reviews on their cell phones.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a doctor.

Younger people (age 18-35) are much more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista