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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal
The Average Review Length Has Gotten 65% Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Just 6% Of Customers Do Not Rely On Consumer Reviews At All
According to customer review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Consumers Might Spend 31% More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The more detailed other users explain your product or service, the more money you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
No matter how captivating your marketing is, you still need client reviews. There's no way around it. Customers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Online Item Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270%
User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on consumers' recommendations online.
Source: Statuslabs
90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone