Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Nearly a third of customers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have excellent and good rankings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Post A Review

More than a 35% would submit a review to notify others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users explain your product or service, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million consumers go to Yelp each month. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15 Percent Of Clients Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential clients will not even consider working with a business they can't find opinions about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters