If They Were Asked, 77% Of Consumers Would Undoubtedly Leave A Review

More than a 35% would post a review to advise others about their customer experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Consumers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users explain your product or service, the more money you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation doesn't affect simply the customers. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

89% Of Customers Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, individuals choose to read reviews on their mobile devices.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

70 Percent Of Consumers Prefer To Learn About A Business By Means Of Posts And Reviews, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra