Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

74% Of Local Companies Have At Least One Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation does not impact just the customers. Prospective employees likewise look at rankings and read reviews.

Source: Deloitte

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is among lots of that show the significance of online scores. Now that news of consumer satisfaction travels this fast, keeping your clients pleased is more important than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for organizations with an ideal five star ranking.

Source: Brightlocal

67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

83% Of All Young Clients Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista