If A Company Manages To Fix Problems Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Company

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the large majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Nearly a 3rd of customers say written reviews are the only function that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

Over Half Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

89% Of Individuals Like To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, customers prefer to read reviews on their mobile phones.

Source: Statista

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really utilize them.

Although we now know why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider