15% Of Users Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible clients will not even consider working with a business they can't find opinions about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Buyers Choose To Read Reviews On Their Mobile Devices

Be it via an app or a mobile browser, most people prefer to read reviews on their mobile devices.

Source: Statista

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Typically, 142 million customers visit Yelp every month. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well generally prosper, review websites help ensure of that.

Source: Statuslabs

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as recommendations from friends and family.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Because the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Published On Twitter Can Improve Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when clients have to select a service provider.

Source: DemandGenReport

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

If A Business Handles Problems Quickly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Clients don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Nearly a third of customers state written reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra