54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually use them.

Although we now know why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

The Majority Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

70 Percent Of Customers Choose To Discover A Business By Means Of Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

89% Of Customers Browse A Companies Replies To Reviews

Not only do many customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the vast bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Online Product Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270%

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone