People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

74 Percent Of Local Companies Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings data, we found out that a company requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Almost a 3rd of customers say written reviews are the only function that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of possible customers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

More Than Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a physician or a lawyer.

Young people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

70 Percent Of Customers Choose To Discover A Business Via Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Service Provider

When clients need to select a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo