73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the would-be consumers are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport

83% Of All Younger Buyers Were Asked To Give A Review Recently

Of those invited, 80% of clients did post a review. In general, companies have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

15 Percent Of Users Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

American Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get an idea of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

83 Percent Of Customers Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really use them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

82% Of Customers Go To Review Sites Due To The Fact That They Wish To Buy A Service Or An Item And Wish To Get The Facts About The Businesses Services And Products.

Review sites are locations that customers go to get the facts about a service, business or product . Users come since they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal