83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads pick to take notice of clients' recommendations online.

Source: Statuslabs

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well usually prosper, review websites help make sure of that.

Source: Statuslabs

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can only presume when it comes to trust.

Source: Review Trackers

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

USA Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American clients.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Normally, 142 million consumers go to Yelp every month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as suggestions from loved ones.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Young Consumers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are searching for. Practically a 3rd of customers state composed reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel