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Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
88% Of Executives View Reputation Risk As A Top Business Concern
Reputation management statistics indicate a company's reputation does not impact simply the clients. Potential team members also take a look at scores and read reviews.
Source: Deloitte
73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the potential clients are trying to find. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website
Generally, 142 million consumers go to Yelp each month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
86% Of Consumers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a huge effect on their decision when customers have to choose a solution provider.
Source: DemandGenReport
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat consumers honorably usually prosper, review websites help ensure of that.
Source: Statuslabs