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Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to rely on a local business.
Source: RevLocal
91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as recommendations from loved ones.
Source: Brightlocal
American Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Given that the large bulk of consumers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews
Staying connected with your consumers develops trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose an attorney or a physician.
Younger people (age 18-35) are much more inclined to employ a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the statistics appear more genuine which is what the potential clients are searching for. Practically a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel