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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98% Of Yelp's Visitors Purchased From A Business They Found On The Site
Generally, 142 million consumers check out Yelp every month. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Majority Of Consumers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated content has an indisputable impact on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
60% Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.
Reviews and ranking stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
These online review statistics show the general appeal of a website can only go so far when it pertains to trust.
Source: Review Trackers
Reviews Posted On Twitter Can Boost Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Google Represents 57.5% Of All Reviews World Wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers