Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the large majority of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now understand why customer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

95% Of Disappointed Clients Will Return To A Company If A Business Deals With Issues Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

77% Of Clients Would Most Likely Give A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The better other users explain your service or product, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Just 6% Of Customers Don't Trust Consumer Reviews At All

According to consumer review statistics, a whopping 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista