61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have great and outstanding ratings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers have to pick a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your product or service, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need client reviews. There's no way around it. Consumers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews stats, Facebook impacts over half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

United States Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

77% Of Consumers Would Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as recommendations from loved ones.

Source: Brightlocal

74% Of Regional Businesses Have At Least One Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal