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30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your customers builds their trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
If A Company Takes Care Of Problems Quickly And Effectively, 95% Of Dissatisfied Customers Will Return To A Business
Clients do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made rapidly.
Online reviews are clearly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats position clients' reviews as the most credible source of recommendations. Online reviews typically carry the same weight as suggestions from friends and family.
Source: Brightlocal
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online scores stats, we learnt that a company needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs