61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and outstanding ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

If A Business Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers check out Yelp each month. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some negative reviews.

Source: Capterra

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads select to take notice of customers' recommendations online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Clients Might Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this fact. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a legal representative or a physician.

Young people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

If They Were Asked, 77% Of Consumers Would Certainly Give A Review

More than a 35% would leave a review to notify others about their customer experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

82% Of Consumers Check Out Review Sites Due To The Fact That They Wish To Purchase A Product Or A Service And Want To Get The Facts About Business Services And Products.

Users come since they have actually currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal