89% Of Clients Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, individuals choose to read reviews on their smart phones.

Source: Statista

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When customers have to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

95% Of Dissatisfied Customers Will Go Back To A Company If A Company Takes Care Of Issues Rapidly And Efficiently

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.

Source: Review Trackers

Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score in fact helps your overall score.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now understand why client reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Online Product Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or a lawyer.

Younger people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Only 6% Of Consumers Don't Rely On Consumer Reviews At All

According to customer review data, a whopping 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista