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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.
Source: Capterra
74% Of Local Businesses Have At A Minimum, One Google Review
One review is far from adequate to enhance your website's SERP ranking.
Looking at online ratings stats, we learnt that a business requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Individuals Like To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, customers choose to read reviews on their mobile phones.
Source: Statista
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
Google Represents 57.5% Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
More Than Half Of Individuals Aged 25 To 34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
One-half Of All Millennial's "Always" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to focus on customers' recommendations online.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats indicate a company's reputation does not affect simply the consumers. Prospective team members also take a look at scores and read reviews.
Source: Deloitte