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Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
74 Percent Of Local Companies Have At Least 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings data, we discovered that a business requires to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with scores alone.
Client reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are beneficial and relevant.
Source: Fan and Fuel
98% Of Yelp's Browsers Bought From A Business They Found On The Site
Normally, 142 million consumers go to Yelp each month. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats show the general popularity of a site can just presume when it comes to trust.
Source: Review Trackers
67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a huge effect on their decision when clients have to pick a solution provider.
Source: DemandGenReport
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
American Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.
Source: Statista
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
No matter how enticing your marketing is, you still need consumer reviews. There is no way around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine