63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

Reviews Shared On Twitter Can Boost Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

77% Of Consumers Would Leave A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

89% Of Clients Browse A Companies Replies To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to consumer review stats, a tremendous 19% of customers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

70 Percent Of Consumers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

Many Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score actually helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal