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70% Of Consumers Choose To Learn About A Business Via Posts And Reviews, Rather Than Ads
Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
Over Half Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online scores stats, we learnt that a business needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a legal representative or a medical professional.
Young people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
83% Of All Young Buyers Were Invited To Leave A Review Recently
Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all consumers to give a review on their business.
Source: Brightlocal
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews stay without a reply. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Google Represents 57.5 Percent Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating in fact helps your overall score.
According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.
Although we now know why customer reviews are so effective, many businesses apparently don't.
Source: LsaInsider