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Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Normally, 142 million customers check out Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
83 Percent Of Consumers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads pick to pay attention to clients' recommendations online.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their purchasing confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two thirds of companies have good and outstanding rankings. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful people know the value of being informed. User-generated material has an indisputable effect on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now know why customer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize An Organisation
This stat is among numerous that show the importance of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your clients happy is more crucial than ever.
57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for companies with a perfect five star ranking.
Source: Brightlocal