86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Clients Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Item Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270 Percent

User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now understand why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Users Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made quickly.

Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of client reviews stay without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

83% Of All Young Clients Were Asked To Post A Review Recently

Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all customers to post a review on their company.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

Only 6% Of Customers Do Not Trust Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of customers constantly trust online reviews and never a purchase without reading reviews first.

Source: Statista

77% Of Consumers Would Definitely Submit A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal