88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would do it to notify others about their client encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

Reviews Shared On Twitter Can Help Improve Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Consumers Might Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users describe your product and services, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal