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70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get an idea of how the business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a medical professional or a legal representative.
Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
72% Of Consumers Won't Take Action Before They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still need consumer reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an unassailable effect on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.
Although we now know why customer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star ranking is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
70% Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as advice from loved ones.
Source: Brightlocal