70 Percent Of Customers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize An Organisation

This stat is among lots of that illustrate the significance of online scores. Now that news of consumer satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a best five star ranking.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Just 6% Of Consumers Don't Trust Client Reviews At All

According to customer review data, a whopping 19 percent of consumers constantly trust online reviews and never ever a buy without reading reviews first.

Source: Statista

People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

95% Of Disappointed Clients Will Return To A Company If A Company Takes Care Of Problems Quickly And Effectively

Customers don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center