52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

70 Percent Of Customers Prefer To Discover A Business Through Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two thirds of companies have good and awesome scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

If A Company Takes Care Of Problems Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Business

Customers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million customers check out Yelp each month. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

73 Percent Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Practically a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal