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Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Since the vast bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
73% Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
USA Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
83% Of All Young Shoppers Were Asked To Post A Review Recently
Of those asked, 80% of clients did give a review. Overall, businesses have actually asked 66% of all clients to leave a review on their business.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do wonders in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.
Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Only 6 Percent Of Customers Don't Trust Customer Reviews At All
According to client review data, a tremendous 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
83 Percent Of Clients Do Not Rely On Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to customers' suggestions online.
Source: Statuslabs
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal