83% Of Consumers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take note of consumers' suggestions online.

Source: Statuslabs

American Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews normally bring the exact same weight as guidance from loved ones.

Source: Brightlocal

15 Percent Of Customers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of prospective clients won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large majority of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Shared On Twitter Can Boost Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Most Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Over Half Of Shoppers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista