53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not affect just the clients. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.

Source: Review Trackers

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Almost a third of customers say written reviews are the only feature that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

70% Of Customers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly typically succeed, review websites help make sure of that.

Source: Statuslabs

Over Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

83% Of All Younger Buyers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did give a review. In general, businesses have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone