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Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal
73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Nearly a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are relevant and useful.
Source: Fan and Fuel
15% Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible clients won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats show the general appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews
Regardless of how attractive your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an unassailable effect on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
95% Of Disappointed Clients Will Go Back To A Business If A Company Takes Care Of Problems Rapidly And Efficiently
Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about very first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal