70% Of Customers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers creates trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Reviews Published On Twitter Can Help Boost Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 businesses have great and exceptional ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

The Majority Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

74% Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we learnt that a business requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics show a business's reputation doesn't impact just the consumers. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat consumers well generally succeed, review sites help ensure of that.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp each month. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the huge impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra