77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings data, we learnt that a business requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

Since They Want To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Websites.

Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your clients establishes trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are ready to invest more cash with a business.

Source: Statuslabs

83% Of All Young People Were Invited To Submit A Review Recently

Of those asked, 80% of clients did post a review. In general, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone