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The Average Review Word Count Has Become 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
The Majority Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Regardless of how tempting your marketing is, you still need client reviews. There is no other way around it. Clients are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated material has an indisputable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
American Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
74 Percent Of Local Companies Have At Least 1 Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online ratings stats, we found out that a company requires to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a physician.
Young people (age 18-35) are much more likely to hire an expert based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
Reviews Published On Twitter Can Help Grow Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.
Source: RevLocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other people, you manage to choose a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs