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53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews stay without a reply. That's too bad, because those businesses are losing customers that way.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Because They Want To Purchase A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.
Review websites are places that people go to get the truth about a item, service or business . Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.
Source: Review Trackers
73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the potential customers are trying to find. Practically a third of consumers say written reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat clients well usually succeed, review sites help make certain of that.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social media reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
98% Of Yelp's Visitors Bought From A Business They Found On The Site
Generally, 142 million customers go to Yelp every month. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still need consumer reviews. There is no way around it. Consumers are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
Reviews have a huge impact on their decision when customers have to select a service provider.
Source: DemandGenReport