The Average Review Word Count Has Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

A Lot Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall score.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

70 Percent Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

89% Of Clients Review A Companies Responses To Reviews

Not only do the majority of individuals read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

95% Of Dissatisfied Customers Will Go Back To A Business If A Company Makes An Effort To Fix Problems Quickly And Efficiently

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

USA Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a website can only go so far.

Source: Review Trackers