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USA Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.
Source: Statista
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as guidance from loved ones.
Source: Brightlocal
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to take note of consumers' recommendations online.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to consumer review statistics, a whopping 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Google Represents 57.5% Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have excellent and great scores. Just 5% of businesses have a score below 3 stars.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you manage to choose one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal