Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are searching for. Practically a third of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of businesses have outstanding and awesome scores. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a business requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc