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Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly pick one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
83% Of Clients Do Not Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads choose to focus on clients' suggestions online.
Source: Statuslabs
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses really utilize them.
Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million consumers go to Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
15% Of Consumers Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible consumers won't even think about working with a company they can't discover opinions about.
Source: Statuslabs
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat consumers well usually prosper, review websites help make sure of that.
Source: Statuslabs
73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be clients are searching for. Almost a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
Reviews Shared On Twitter Can Help Boost Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone