74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a business needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did submit a review. Overall, companies have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

Reviews Shared On Twitter Can Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as recommendations from loved ones.

Source: Brightlocal

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Many Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.

Source: RevLocal

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the would-be clients are looking for. Nearly a third of customers state composed reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

30% Of Clients Feel Positive About A Company Which Answers Online Reviews

Keeping in touch with your clients creates trust. Even something like responding to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

Just 6% Of Customers Don't Rely On Client Reviews At All

According to client review stats, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra