Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

89% Of Customers Read A Companies Replies To Reviews

Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users explain your product and services, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our buying preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that 4 out of five users are likely to rely on a local business.

Source: RevLocal

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a better idea of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those asked, 80% of consumers did give a review. Overall, companies have asked 66% of all clients to give a review on their company.

Source: Brightlocal