Over Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Google Represents 57.5 Percent Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

Due To The Fact That They Want To Buy A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82% Of Consumers Go To Review Sites.

Review sites are places that people go to get the truth about a item, service or business . Users come because they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats show the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

70% Of Customers Choose To Discover A Business Through Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

More Than Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Rating

This stat is among many that show the value of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your customers delighted is more important than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star ranking.

Source: Brightlocal