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71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a medical professional or a legal representative.
Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
15 Percent Of Buyers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Normally, 142 million customers check out Yelp monthly. This is as good a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
70 Percent Of Consumers Choose To Discover A Business By Means Of Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users explain your services or product, the more money you can charge and customer review stats show us precisely how much more.
Source: Martech Zone
60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and ranking data show people value the opinion of peers more than any other material.
Source: Collective Bias