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72 Percent Of Customers Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still need consumer reviews. There is no way around it. Clients are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out many more reviews to get an idea of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
83% Of All Younger Clients Were Invited To Post A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all customers to post a review on their company.
Source: Brightlocal
Reviews Shared On Twitter Can Help Improve Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
If They Were Asked, 77% Of Clients Would Most Likely Give A Review
More than a 35% would leave a review to advise others about their consumer experience and 24% would likely direct their review to the company itself.
Over a 26% would be willing to submit a review to help other individuals with their choice making process.
Source: Podium
82% Of Consumers Check Out Review Websites Due To The Fact That They Want To Purchase A Service Or A Product And Wish To Get The Facts About The Businesses Products And Services.
Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal