Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

89% Of Clients Want To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, customers choose to read reviews on their cell phones.

Source: Statista

Over Half Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of numerous that illustrate the importance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for organizations with an ideal five star ranking.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two thirds of businesses have exceptional and good scores. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Consumers Review A Companies Reactions To Reviews

Not only do most shoppers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the huge majority of customers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

95% Of Unhappy Customers Will Go Back To A Company If A Business Manages To Resolve Problems Rapidly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews go on without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Most Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating actually helps your overall rating.

According to client rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

83 Percent Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo